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October 16, 2026 · Reported by Countdown Until Christmas

Hallmark and Great American begin their holiday movie seasons this week

The annual Countdown to Christmas event starts on Hallmark this Friday while Great American prepares for a new movie premiere on Saturday.

just christmas Hallmark News

Hallmark is launching its Countdown to Christmas programming on October 16, according to Countdown Until Christmas. The network will debut a new film every Friday, Saturday, and Sunday.

Great American is also starting its holiday schedule with a premiere scheduled for Saturday. This follows the seasonal rollout of new holiday content across both networks.

Written by JustChristmas from the reports below. Updated October 19.